What We Do

Public Policy & Political Campaigns

With over 40 years of experience in political and public policy campaigns, we understand how to execute and win efficiently and effectively. Whether the campaign consists of passing a local or statewide initiative, supporting a candidate for office, passing a piece of legislation or moving public opinion on an issue, we deliver results.

Our principal, associates, and strategic partners have worked on hundreds of public policy and political campaigns including major statewide initiatives addressing issues across a wide spectrum of diversity—from renewable energy to school construction bonds.

Public policy and political campaigns often require a delicate balance of team management, communications, paid media, coalition building, resource allocation, research and strategic planning. Within each of these categories lies a vast assortment of tactics, strategies, and services.

At Attore & Associates, we work with the client to assemble the team, develop the strategies, and carry out the plan. We can play the role of trusted adviser, behind-the-scenes architect or campaign manager depending on what best suits your needs.

Our goal is to achieve victory and lay the groundwork for your future success.

Public Affairs & Intervention

At Attore & Associates we specialize in problem solving. If your project has stalled, we specialize in helping you develop a strategy to move forward. Through our extensive network of relationships, our diverse background and experience, and our network of trusted strategic partners, there is no issue or crisis we are not prepared to handle.

We have developed and implemented intervention strategies for corporate clients struggling with public entities and governing bodies; labor clients encountering difficulties with management or elected officials; and non-profit organizations facing challenges with funding and grantees. No matter the situation, we are prepared to intervene.

Strategic Planning

Attore & Associates works with you to develop a strategic blueprint for success that is innovative, achievable and forward-thinking. Our objective is to assemble a team that helps focus your organization’s energy and strengths into a coherent vision for success. We provide the tools you need for tactical decision-making and we help you adjust to a changing environment by creating adaptable and comprehensive plans. In some cases, we provide this service to you on a short-term basis. In other cases this is a long-term engagement.

Our services include:

  • Establishing precise objectives
  • Designing a strategic and comprehensive plan
  • Assembling a team comprised of your staff along with our associates and strategic partners

Together we guide the process to execute your established goals and objectives.

Media Campaigns & Communication

Effective communications, whether at the micro or macro level, are the cornerstone of any successful public affairs or political effort. The myriad of media, messages and targets in modern society can be daunting to any organization or individual. At Attore & Associates we understand that representing your campaign and organization on television, radio, online, or in a hard copy printed format has a substantial influence on your success. We are experienced in issue-advocacy as well as electoral media campaigns. Our expertise in message development and media strategies guarantees clear and effective communication to your targeted audience.

Our services include:

  • Message development
  • Media strategies
  • Web presence
  • Social media strategy
  • Advertisements for TV, radio and print

Coalition Building

A well organized and strategically assembled coalition can amplify your message and maximize your footprint. Attore & Associates can connect you with key individuals and organizations across California and the country. A successful coalition-building effort requires collaboration and expert insight. Our long standing relationships with policy-makers and policy-influencers can contribute vital hands-on experience to your campaign.

Contacts in the political, labor, education, and business communities will give your organization unique exposure to those who can enhance your efforts towards success.

Our services include:

  • Developing a list of targets
  • Conducting outreach to those targets
  • Developing materials to aid in outreach
  • Ultimately activating a coalition to achieve the most success


At Attore & Associates we pride ourselves on our data-driven approach to decision making. From opinion research to gathering background information, we encourage you to allow well-crafted research to drive certain aspects of the strategic plan. This data-driven approach equips you with the knowledge to achieve your objectives and the confidence to make key decisions along the way.

Our services include:

  • Gathering background information
  • Conducting opinion polls and focus groups
  • Evaluating and developing your message